SaaS & Product

Programmable Links for Product Teams

SaaS teams share links constantly — in onboarding emails, changelog posts, help docs, and in-app notifications. Middlewr turns every shared link into a programmable endpoint that routes users to the right screen, tests which flow converts better, and measures adoption per channel.

Smart Deep Linking

One link routes iOS users to the App Store, Android users to Google Play, and desktop users to the web app — automatically.

Onboarding A/B Tests

Split new users between onboarding flow variants and measure which one drives activation.

Device-Aware Deep Linking

Instead of building platform detection into your app, let the link handle it:

Create a deep link

Point your Middlewr link to a specific in-app route (e.g., app.yourproduct.com/settings/integrations).

Add device routing

Route by OS: iOS → App Store, Android → Google Play, Desktop → web app. Chain with browser or language conditions for more precision.

Add transforms

Inject utm_source and utm_campaign parameters via transform nodes to track which channel drove the install or activation.

Measure per-branch

See how many users took each path and from which channels they arrived.

Combine deep links with conditional routing to handle unauthenticated users. Route logged-out visitors to a sign-up page with a redirect parameter that brings them to the target screen after login.

Feature Launch Tracking

Ship a feature, announce it across channels, and measure which announcement drives the most adoption — all from one link:

Channel	How Rules Help
Changelog posts	A/B test which changelog format (detailed vs. summary) drives more click-throughs
Email announcements	Route mobile readers to a mobile-optimized feature page, desktop readers to the full experience
In-app banners	Inject `utm_source=in_app` via transforms to separate in-app traffic from external
Social posts	One branded link for all platforms, with per-referrer analytics showing which platform drives engagement

Before/After Comparison

Compare per-branch click volume before and after a feature launch to measure awareness lift.

Channel Effectiveness

Per-branch analytics reveal which announcement channels drive the most feature adoption.

API Integration for Programmatic Links

SaaS teams build automation into everything. Create links with rule graphs programmatically:

curl -X POST https://api.middlewr.com/api/workspaces/{workspace_id}/links \
  -H "Authorization: Bearer YOUR_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{
    "url": "https://app.yourproduct.com/features/new-dashboard",
    "slug": "new-dashboard",
    "link_type": "rules",
    "rule_graph": {
      "entry": "device-check",
      "nodes": {
        "device-check": {
          "id": "device-check",
          "type": "condition",
          "field": "request.device_type",
          "operator": "eq",
          "value": "mobile",
          "outputs": { "true": "mobile-dest", "false": "desktop-dest" }
        },
        "mobile-dest": {
          "id": "mobile-dest",
          "type": "destination",
          "url": "https://app.yourproduct.com/m/features/new-dashboard"
        },
        "desktop-dest": {
          "id": "desktop-dest",
          "type": "destination",
          "url": "https://app.yourproduct.com/features/new-dashboard"
        }
      }
    }
  }'

Onboarding Automation

Programmatically create personalized onboarding links with rule graphs that adapt to each user’s device and location.

Transactional Emails

Generate automated links in your email pipeline. Each link routes and tracks independently.

Getting Started

Automation

Platform

Use Cases

Programmable Links for Product Teams

Smart Deep Linking

Onboarding A/B Tests

Device-Aware Deep Linking

Feature Launch Tracking

Before/After Comparison

Channel Effectiveness

API Integration for Programmatic Links

Onboarding Automation

Transactional Emails

Get Started

API Reference

Rule Engine

​Programmable Links for Product Teams

Smart Deep Linking

Onboarding A/B Tests

​Device-Aware Deep Linking

​Feature Launch Tracking

Before/After Comparison

Channel Effectiveness

​API Integration for Programmatic Links

Onboarding Automation

Transactional Emails

​Get Started

API Reference

Rule Engine

Programmable Links for Product Teams

Device-Aware Deep Linking

Feature Launch Tracking

API Integration for Programmatic Links

Get Started