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Every product link you share is a potential sale. Middlewr turns each link into an automated routing engine that directs shoppers to the right page based on their device, location, and more — then tracks which path led to the conversion.

Geo-Localized Shopping

One product link routes visitors to the right regional store — US visitors to .com, EU visitors to .eu, automatically.

A/B Test Checkout Flows

Split traffic between checkout page variants to find the highest-converting flow.
Instead of managing separate links for each region, device, and experiment, build one link per product with routing rules:
1

Create product links

Generate branded links for each product page. Use custom slugs like your-brand.co/summer-sale.
2

Add routing rules

Route by country to localized storefronts. Route mobile visitors to your app or mobile-optimized pages.
3

Add A/B splits

Test different product page layouts, pricing, or checkout flows with configurable traffic splits.
4

Inject tracking via transforms

Use transform nodes to automatically add utm_source, product IDs, or affiliate codes as query parameters based on the routing path.
Use Middlewr’s bulk link creation to generate automated links for your entire product catalog. Apply the same rule graph template across all products for consistent geo-routing.

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Device-Based Deep Linking

A single product link can route visitors to different destinations based on their device:

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QR Codes for Packaging and Retail

Every link generates a QR code that runs the same rule engine:

Product Packaging

One QR code on packaging routes iOS users to the App Store and Android users to Google Play — without separate codes.

In-Store Displays

QR codes on shelf tags route to localized product pages based on the shopper’s language.

Receipts & Inserts

QR codes on receipts A/B test which post-purchase offer converts better.

Event Booths

Capture leads at trade shows with QR codes that inject event-specific tracking parameters via transforms.

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Seasonal Campaign Automation

1

Build campaign rules

Create links with time-based conditions — activate Black Friday routing rules automatically at the right hour.
2

Geo-route seasonal traffic

Route visitors from different regions to localized seasonal landing pages.
3

A/B test promotions

Split traffic between different promotional offers and track which converts best, per-branch.
4

Analyze and iterate

Use per-branch analytics to see which rule paths drove the most revenue. Apply insights to the next campaign.

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Get Started

Quickstart

Create your first automated product link in under 5 minutes.

A/B Testing

Set up traffic splits to optimize your checkout flow.