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Whether you have ten links or ten thousand, Middlewr gives you the tools to create, organize, and manage them efficiently. Bulk operations, advanced filtering, and smart defaults keep you moving fast — even when links carry complex rule configurations.

Bulk Operations

Import, export, and modify thousands of links in seconds.

Custom Slugs

Choose memorable, branded short codes for every link.

Social Previews

Control how your links appear on social media platforms.

UTM Builder

Build UTM parameters directly in the link editor.

Password Protection

Restrict access to sensitive links with a password.

Link Scheduling

Set activation and expiration dates for time-limited campaigns.

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UTM Builder

Build UTM parameters directly in the link editor — or use transform nodes to inject them dynamically based on routing rules. Configure utm_source, utm_medium, utm_campaign, utm_term, and utm_content inline while creating or editing a link.
For static links, use the inline UTM builder. For rule-engine links, consider using transform nodes to inject different UTM values based on which condition branch matched — e.g., different utm_source values for geo-routed traffic.

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Password Protection

Restrict access to sensitive links. Visitors must enter a password before the rule engine evaluates and redirects to the destination. Use cases include:
  • Pre-launch product pages shared with select reviewers
  • Internal resources shared externally with partners
  • Time-sensitive offers for VIP customers
Set activation and expiration dates for your links. Before the activation date, the link is inactive. After expiration, it’s automatically disabled.
1

Set an activation date

Choose when your link goes live. Before the activation date, visitors see a holding page.
2

Set an expiration date

Choose when your link expires. After the expiration date, the link is automatically disabled.
3

Launch your campaign

Share the link immediately — Middlewr handles the timing automatically.
Expired links can be reactivated at any time by updating the expiration date or removing it entirely.

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Bulk Operations

Import, export, and modify thousands of links in seconds.

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Next Steps

Rule Engine

Add automation rules to your links.

Analytics

Track every click and export detailed reports.