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Visibility Into Every Click and Every Rule Branch

Middlewr tracks every click the moment it happens. For rule-engine links, analytics go deeper: you see which destination each visitor was routed to, so you can measure the performance of every condition, split variant, and rule path.

Real-Time Updates

Sub-second updates on every click. See your link performance as it happens, not hours later.

Per-Branch Analytics

For rule-engine links, see exactly how each routing branch performs. Compare click volume and engagement across variants and conditions.

Geographic Heatmaps

Geographic heatmaps down to city level. Validate that your geo-routing rules are targeting the right audiences.

Device & Browser

Device and browser breakdown for every link. Confirm that device-based routing is directing traffic correctly.

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What We Track

Every click on a Middlewr link captures:

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Dashboard Views

Analytics are available at two levels:

Workspace Dashboard

Aggregate analytics across all links in a workspace. See total clicks, top-performing links, geographic distribution, and trends over time.

Link Analytics

Deep-dive into a single link’s performance. For rule-engine links, view per-branch breakdowns showing how each destination performs.

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Using Analytics to Optimize Rules

Per-branch analytics close the feedback loop on your automation rules:
  • A/B test results — Compare click volume and engagement between split variants to identify winners
  • Geo-routing validation — Confirm that visitors from targeted countries are being routed correctly
  • Device routing — Verify that mobile, tablet, and desktop traffic is reaching the intended destinations
  • Time-based patterns — Analyze click patterns by hour and day to fine-tune time-based conditions
Combine UTM parameters with per-branch analytics for end-to-end attribution — from the rule that routed the visitor to the conversion on your destination page.

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Export & Reports

Download analytics data as CSV for deeper analysis. Whether you need to import data into a spreadsheet, BI tool, or share a report with stakeholders, Middlewr makes it easy to get your data out.

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Next Steps

A/B Testing

Set up traffic splits and use per-branch analytics to pick the winning variant.

Conditional Routing

Use analytics insights to refine your routing conditions.