Your Brand on Every Link
Every Middlewr link is served from your own custom domain with a memorable slug you control. Behind the scenes, each link can run a full rule engine — but on the surface, it looks like a clean, branded URL that builds trust with every click.Custom Domains
Connect your own domains and share links like
your-brand.co/summer instead of anonymous short URLs.Memorable Slugs
Pick memorable slugs that tell visitors where they’re going, or auto-generate short codes when speed matters.
Social Previews
Control social preview cards with custom OG metadata — set the title, description, and image that appear when your link is shared.
QR Codes
Generate QR codes for every link automatically, ready for print materials, events, and offline campaigns.
How It Works
1
Connect your domain
Add a custom domain like
links.your-brand.com in your workspace settings. SSL certificates are provisioned automatically.2
Create a branded link
Enter your destination URL and choose a memorable slug — or let Middlewr generate a short code for you.
3
Add automation (optional)
Open the Routing tab to add conditional routing, A/B splits, or edge transforms. Your branded URL stays the same — the intelligence runs behind it.
4
Share everywhere
Use your branded link across any channel. Every click is processed by the rule engine and tracked in real-time.
Why Branded Links Matter
Next Steps
Custom Domains
Learn how to connect and manage your own domains.
Rule Engine
Add automation logic behind your branded URLs.